Pupila

Pupila (Pupila Brand Studio) is an AI-powered branding platform founded in 2024 in São Paulo, Brazil. The platform combines branding expertise with artificial intelligence to help marketing teams create unlimited on-brand creative assets — including photos, videos, illustrations, and copy — at scale and in seconds. Pupila addresses the challenge of growing content demands against tighter budgets by enabling organizations to deliver brand-consistent experiences through intelligent automation. The platform serves as an all-in-one solution: hosting brand identity guidelines, generating on-brand visuals, and streamlining marketing workflows so teams can focus on strategy rather than production. Clients including Syngenta and Avenue have used Pupila to produce thousands of assets efficiently. The platform positions itself at the intersection of branding expertise and AI technology, with a lean team that uses AI across engineering, customer experience, and product delivery.