How much funding has Primo raised?

Primo has raised $3.4M in total funding, most recently a Seed round.

Where is Primo headquartered?

Primo is headquartered in Bangkok, Thailand.

What industry is Primo in?

Primo operates in E-Commerce, SaaS.

Primo

Q: Who are Primo's investors?

Primo's investors include Headline, Global Founders Capital, SOSV.

Bangkok, Thailand · Founded 2016 · $3.4M raised

E-Commerce

SaaS

Headquarters: Bangkok
Employees: 11–50
Founded: 2016
Business Model: B2B

Website: primo.mobi
Total Funding: $3.4M
Last Round: $3.4M SeedApr 2023
Rounds: 1

About

Primo is a Thailand-based AI-powered customer engagement and loyalty CRM platform founded by MIT Sloan graduates. The company offers PRIMOLoyalty — a full-stack loyalty management system with membership tiers, points accumulation, campaign management, and PDPA-compliant consent tools — alongside PRIMOCommerce for Shopify-based D2C storefronts and PRIMOTarget for full-funnel AI-driven marketing automation. Primo's Agentic AI assistant ('Baiteay') helps businesses deliver personalized customer experiences and convert transactional data into lasting customer relationships. The platform serves FMCG, retail, finance, F&B, and health and beauty brands across Southeast Asia, with clients including NESCAFÉ, The 1 app, and Kbao.

Summary

Primo is an E-Commerce company based in Bangkok, Thailand, founded in 2016. It has raised $3.4M in total across 1 round, most recently a $3.4M Seed round in Apr 2023. Investors include Headline, Global Founders Capital and SOSV.