Primo
Primo is an e-commerce company in Bangkok, Thailand, founded in 2016. It has raised $3.4M across 2 rounds, most recently a $3.4M Seed in April 2023.
- Headquarters
- Bangkok
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2B
- Website
- primo.mobi
- Total Funding
- $3.4M
- Last Round
- $3.4M SeedApr 2023
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 4 investors for this company. The full record is or through the API.
About
Primo is a Thailand-based AI-powered customer engagement and loyalty CRM platform founded by MIT Sloan graduates. The company offers PRIMOLoyalty — a full-stack loyalty management system with membership tiers, points accumulation, campaign management, and PDPA-compliant consent tools — alongside PRIMOCommerce for Shopify-based D2C storefronts and PRIMOTarget for full-funnel AI-driven marketing automation. Primo's Agentic AI assistant ('Baiteay') helps businesses deliver personalized customer experiences and convert transactional data into lasting customer relationships. The platform serves FMCG, retail, finance, F&B, and health and beauty brands across Southeast Asia, with clients including NESCAFÉ, The 1 app, and Kbao.
Summary
It lists 11–50 employees. It has raised $3.4M in total across 2 rounds, most recently a $3.4M Seed round in Apr 2023. Investors include Headline, Global Founders Capital and Beacon Venture Capital.
Tech & App Stack
2 technologies & apps tracked
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Funding History
Apr 2023
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Funding: Venture Round through Seed. Amounts, valuations, and investors where available.
Investors
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