
Bank-grade lending where your customers already work.
Prime Financial Technologies is an embedded lending platform that enables software platforms and marketplaces to offer compliant credit programs to their small business customers. Prime partners with platforms to go from concept to live lending in weeks, using the platform's first-party data alongside third-party sources to underwrite SMB loans. Partners earn revenue on every loan while driving larger transactions; Prime handles funding, servicing, and all regulatory complexity.
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