Playbook Media

Playbook Media is a performance-led growth consultancy and media agency founded in 2017 by Bryan Karas, a founding member of Facebook's Disruptors team. The agency specializes in paid media, creative production, and advanced analytics to help ambitious B2C, D2C, and lead generation brands scale efficiently. Playbook's methodology centers on a four-step approach: identifying growth blockers, cutting non-incremental spend that drags ROAS, executing customer and market research alongside spend reallocation and CRO, and continuously measuring media mix and omni-channel performance via 1st-party audience modeling and lift studies. The agency builds customized teams of subject matter experts for each client, with packages tailored to specific challenges rather than rigid pricing models. Since its founding, Playbook has worked with forward-looking brands across financial services and other sectors, applying AI-driven workflows and creative intelligence to drive transformative, measurable growth.