Placecast

Acquired

Location intelligence for mobile marketing

San Francisco, United States · Founded 2005 · $8.0M raised

Headquarters
San Francisco
Founded
2005
Business Model
B2B SaaS / Ad Tech Platform
Total Funding
$8.0M
Last Round
$3.0M Series BMar 2010
Rounds
2

About

Placecast is a location intelligence platform that leverages carrier data to deliver audience targeting, verification, and location-based insights for advertisers. The company's flagship product, ShopAlerts, uses geo-fencing technology to deliver opt-in SMS alerts to consumers when they are near retail locations, enabling retailers to drive foot traffic and sales. Placecast works with major retailers including North Face, American Eagle Outfitters, and REI.

Summary

Placecast is an Ad Tech company based in San Francisco, United States, founded in 2005. It has raised $8.0M in total across 2 rounds, most recently a $3.0M Series B round in Mar 2010. Investors include Quatrex Capital.

Funding History

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Series BSeries BMar 2010
$3.0M

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Venture Round through Series B — per-round amounts, valuations, and who invested in each round.

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