Pendella

Pendella is a white-labeled, embedded insurance platform that enables Professional Employer Organizations (PEOs), enrollment firms, brokers, and employers to offer individual life and disability insurance entirely online. Founded by Bob Gaydos in 2018, Pendella uses AI and big data to match consumers with the insurance products they are most likely to be approved for, delivering policy decisions in under 10 minutes with no medical exams, no administration, and no payroll deductions. The platform is fully white-labeled to partner brands and goes live in under a week. Pendella partners with top-rated carriers including Assurity, SBLI, Aflac, and others. The company's mission is to close the financial protection gap by making individual life and disability insurance accessible to all people regardless of age, health status, or income level.