PathFactory
AcquiredB2B Content Intelligence & AI Buyer Journeys
Toronto, Canada · Founded 2012 · $15.0M raised
- Headquarters
- Toronto
- Employees
- 51–200
- Founded
- 2012
- Business Model
- B2B
- Website
- pathfactory.com
- Total Funding
- $15.0M
- Last Round
- Private EquityNov 2021
- Rounds
- 3
- Acquired by
- KalturaMar 2026 · $22.0M
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
B2B content intelligence platform that personalizes buyer content journeys and connects content engagement to pipeline and revenue.
Summary
PathFactory is a Marketing Tech company based in Toronto, Canada, founded in 2012. It has raised $15.0M in total across 3 rounds, most recently a Private Equity round in Nov 2021. Investors include Edison Partners (US), Kaltura and VERTU Capital.
Tech & App Stack
4 technologies & apps tracked
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Funding & Exit History
Mar 2026
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Funding: Private Equity. Amounts, valuations, and investors where available.
Investors
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