Campaign Monitor

formerly Marigold (fka Campaign Monitor)Acquired

Campaign Monitor is a saas company in Nashville, United States, founded in 2004. It has raised $910.0M across 4 rounds, most recently a $250.0M Corporate Round in September 2024.

Email marketing and loyalty solutions that help brands attract, keep, and grow long-term customer relationships.

Employees
501–1000
Founded
2004
Business Model
B2B
Total Funding
$910.0M
Last Round
$250.0M Corporate RoundSep 2024
Rounds
4

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 4 funding rounds and 3 investors for this company. The full record is or through the API.

About

Campaign Monitor, now operating as Marigold, is an email marketing and customer loyalty platform founded in 2004 by Ben Richardson and Dave Greiner. Originally built to give businesses elegant tools for creating and sending email campaigns, Campaign Monitor grew into a full marketing automation suite with powerful segmentation, automation workflows, and analytics. Under the Marigold brand (formed via merger with CM Group), the platform now encompasses email marketing, loyalty programs, and cross-channel personalization solutions, serving brands including American Airlines, Disney, Starbucks, and Tesco.

Summary

It lists 501–1000 employees. It has raised $910.0M in total across 4 rounds, most recently a $250.0M Corporate Round in Sep 2024. Investors include Insight Partners, Vector Capital and Accel.

Tech & App Stack

11 technologies & apps tracked

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Funding History

Data from Indexed.vcUpdated
Corporate RoundGrowth FinancingSep 2024
$250.0M

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Funding: Growth Equity through Corporate Round. Amounts, valuations, and investors where available.

Investors

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