Northstar
Personalized financial guidance for every employee.
New York, United States · Founded 2016 · $34.2M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2016
- Business Model
- B2B
- Website
- northstarmoney.com
- Total Funding
- $34.2M
- Last Round
- $24.4M Series BOct 2022
- Rounds
- 3
About
Northstar is a financial wellness benefit platform that partners with employers to provide their employees with unlimited access to personal financial advisors (CFP®) via chat, phone, and video. The platform integrates with an employer's full benefits package to deliver personalized, step-by-step financial action plans covering savings, equity, retirement, and life decisions, available in 46 countries. Northstar combines one-on-one advisor access with self-serve financial planning tools and multimedia education resources. The company was acquired by Nayya in 2024 and operates as Northstar Advisory a Nayya Company.
Summary
Northstar is a Fintech company based in New York, United States, founded in 2016. It has raised $34.2M in total across 3 rounds, most recently a $24.4M Series B round in Oct 2022. Investors include Parade Ventures, M13 and GGV Capital.
Tech & App Stack
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Funding History
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Oct 2022
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Seed through Series B — per-round amounts, valuations, and who invested in each round.
Investors
Parade Ventures
3 rounds
M13
2 rounds
GGV Capital
1 round
Designer Fund
3 rounds
Workday Ventures
2 rounds
Foundation Capital
2 rounds
RRE Ventures
2 rounds
PayPal Ventures
1 round
Thomson Reuters Ventures
1 round
Canvas Ventures
1 round
Ludlow Ventures
1 round
Combine
1 round
Swell Partners
1 round
PeopleTech Partners
1 round
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