Built for the Middle East
noon is a digital ecosystem of products and services built for the Middle East. Starting in 2017, noon has grown into a regional platform spanning e-commerce (noon.com), grocery delivery (noon Grocery), on-demand delivery (NowNow), payments (noon pay), and fashion (SIVVI, Namshi). The platform serves customers in Saudi Arabia, UAE, and Egypt, with deep capabilities in marketplace, fulfillment, logistics, and payments. noon was founded as a joint venture backed by Saudi Arabia's Public Investment Fund and Mohamed Alabbar.
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Dec 2025
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