Nomi Technologies

Nomi Technologies was a retail analytics and proximity marketing company that provided in-store intelligence tools to brick-and-mortar retailers. Founded in 2012 and headquartered in New York City, Nomi's platform enabled retailers to measure and optimize the in-store customer experience using low-energy Bluetooth beacons, WiFi analytics, and proximity marketing capabilities. Retailers integrated the Nomi SDK into their existing apps to leverage real-time push notifications and in-app messaging to drive in-store sales and improve customer engagement. The company's analytics capabilities allowed retail operators to understand foot traffic patterns, measure campaign ROI, and personalize customer interactions at the point of sale. Nomi raised $13 million in total funding from investors including Accel, Columbia Capital, and Information Venture Partners, with funding rounds between 2013 and 2016. The company competed with retail analytics platforms including Bluecore and Adentro. Nomi was later deadpooled and its assets were acquired by Brickstream.