Nickelytics

Nickelytics (now operating as R ads, part of Robot.com) is a venture-backed out-of-home advertising platform specializing in hyper-local, data-driven campaigns. The platform integrates traditional OOH formats with rideshare screen advertising, truck-side advertising, large-format printing, and robotics-driven media to help brands reach audiences with geo-targeted campaigns. It provides unified planning, activation, and performance reporting across all ad surfaces including wrapped vehicles, DOOH screens, autonomous robots, and event activations. Nickelytics was acquired by Robot.com (a Dallas-area firm) in 2023.