Nefta
AI-Powered Ad Monetization for Game Studios
Founded 2022 · $1.0M raised
- Employees
- 1–10
- Founded
- 2022
- Business Model
- B2B
- Website
- nefta.io
- Total Funding
- $1.0M
- Last Round
- $1.0M Pre-SeedJun 2022
- Rounds
- 1
About
Nefta builds AI-powered bid-floor optimization for mobile game publishers. Nefta Intelligent Floors uses reinforcement learning to set user-level prices in real time and integrates with AppLovin MAX, Unity LevelPlay, and AdMob. Built by ad-tech and gaming veterans from Outfit7, Liftoff, Google, Meta, and Apple, the platform aims to raise ARPDAU while remaining GDPR and CCPA compliant. Publishers keep first-party data for model training only, and the SDK does not request extra permissions or process PII.
Summary
Nefta is an Artificial Intelligence company, founded in 2022. It has raised $1.0M in total across 1 round, most recently a $1.0M Pre-Seed round in Jun 2022. Investors include Picus Capital.
Tech & App Stack
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Funding History
Jun 2022
Investors
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