Motivity

Motivity is an all-in-one software platform built for modern ABA (Applied Behavior Analysis) practices. It provides electronic data collection, practice management, scheduling, billing, and revenue cycle management (RCM) tools in a single unified platform. The company was founded by Rex Jakobovits, PhD, who previously built and sold Vivalog Technologies to McKesson in 2008. Motivity has raised over $13M in seed capital through NIH Small Business Innovative Research (SBIR) grants. The platform is designed with flexibility, compliance, and real-world clinical workflows in mind, serving ABA therapy providers who treat individuals with autism and other developmental conditions.