Metadata

Metadata is an AI-driven B2B digital advertising and demand generation platform that automates paid campaigns across multiple channels — including LinkedIn, Meta, and Google — to help B2B marketers generate more pipeline with less manual effort. Founded in 2015 by Gil Allouche, a software engineer turned marketer, Metadata was built to solve the complexity of multi-channel campaign execution for non-technical marketing teams. The platform uses AI to automatically launch, optimize, and analyze paid advertising campaigns, turning ad spend into measurable revenue through audience targeting, predictive scoring, and programmatic ad management. Metadata has ranked on the Inc. 5000 list four consecutive years and has raised over $50 million in funding. The company is building what it calls the first Marketing OS for B2B — a unified system for automating the full demand generation lifecycle.