Mented
Mented is an e-commerce company in New York, United States, founded in 2017. It has raised $3.0M across 1 round, most recently a $3.0M Seed in May 2018.
Premium makeup made for women of color
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2017
- Business Model
- B2C
- Website
- mentedcosmetics.com
- Total Funding
- $3.0M
- Last Round
- $3.0M SeedMay 2018
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 1 investor for this company. The full record is or through the API.
About
Mented Cosmetics is a New York-based premium beauty brand founded in 2017 by KJ Miller and Amanda E. Johnson, created specifically to serve women of color who have long been underserved by the mainstream cosmetics industry. The company offers a full range of cruelty-free, vegan makeup products — including foundations, concealers, lipsticks, eyeshadow palettes, blushes, and bronzers — formulated across an inclusive shade range that shows up authentically on deeper skin tones. Mented made history in 2017 when its founders became among the first 15 and 16 African-American women ever to raise venture capital ($1M), and the brand has grown into a multicultural beauty company available direct-to-consumer online and through retail partners.
Summary
It lists 11–50 employees. It has raised $3.0M in total across 1 round, most recently a $3.0M Seed round in May 2018. Investors include Circleup.
Tech & App Stack
12 technologies & apps tracked
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Funding History
May 2018
Investors
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