Maeve.ai

Maeve AI (formerly Fit Collective) is an AI-powered decision-support platform for fashion retailers, designed to eliminate profit leakage caused by poor fit, excess returns, and suboptimal product decisions. The platform connects to a brand's existing systems — including Shopify, PLM, warehouse data, reviews, and customer care tools — and surfaces actionable recommendations on range planning, size curves, depth of buy, supplier audits, and pricing in plain English. Its pre-launch Product Optimiser scores new garments against historical comparable styles and forecasts return rate ranges before items ship, enabling buying teams to correct fit and spec issues before production. Maeve is headquartered in London and serves fashion retailers primarily across the UK, with pricing starting from £1,000/month.