LiveIntent

LiveIntent is a people-based marketing platform that connects over 2,500 publishing and advertising brands with more than 250 million verified people through email. The platform enables marketers to reach authenticated audiences across email newsletters using programmatic advertising, identity resolution, and first-party data — without relying on third-party cookies. LiveIntent's solutions span marketer advertising (people-based audience targeting, native curated packages, full-funnel campaigns), publisher monetization (native ad blueprints, direct-sold inventory), and identity data (HIRO — Helping Identity Reveal Opportunity — for resolving non-addressable inventory). Founded in 2009 by Matt Keiser, LiveIntent operates at the intersection of email and programmatic advertising and has agreed to be acquired by Zeta Global.