LiveIntent
AcquiredThink outside the inbox.
New York, United States · Founded 2009 · $52.5M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2009
- Business Model
- B2B
- Website
- liveintent.com
- Total Funding
- $52.5M
- Last Round
- $32.5M Growth EquityJun 2015
- Rounds
- 4
- Acquisition Date
- Oct 2024
About
LiveIntent is a people-based marketing platform that connects over 2,500 publishing and advertising brands with more than 250 million verified people through email. The platform enables marketers to reach authenticated audiences across email newsletters using programmatic advertising, identity resolution, and first-party data — without relying on third-party cookies. LiveIntent's solutions span marketer advertising (people-based audience targeting, native curated packages, full-funnel campaigns), publisher monetization (native ad blueprints, direct-sold inventory), and identity data (HIRO — Helping Identity Reveal Opportunity — for resolving non-addressable inventory). Founded in 2009 by Matt Keiser, LiveIntent operates at the intersection of email and programmatic advertising and has agreed to be acquired by Zeta Global.
Summary
LiveIntent is an Adtech company based in New York, United States, founded in 2009. It has raised $52.5M in total across 4 rounds, most recently a $32.5M Growth Equity round in Jun 2015. Investors include First Round Capital, Shasta Ventures and FTV Capital.
Tech & App Stack
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Funding History
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Oct 2024
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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