Liquid Death

Liquid Death will not kill you. But its infinitely recyclable cans of premium low-calorie beverages will absolutely murder your thirst, and a portion of proceeds goes toward killing plastic pollution. The company's positioning is a reaction to decades in which the funniest, coolest marketing and branding was reserved for unhealthy products like beer, fast food, and candy. Liquid Death instead applies health-and-humor branding across its beverage lineup, aiming to make itself the default choice as it grows.