Lectrium

Lectrium is an electrified vehicle merchandising platform for automotive dealerships, helping dealers sell more EVs and hybrids by delivering richer car-shopper insights, automated EV education, and measurable sales impact. The platform provides VIN-specific data, range maps, charging comparisons, and savings calculators directly on dealer websites, answering shoppers' range and charging questions before they speak to sales — shortening sales cycles and removing common objections. Lectrium integrates with major dealer website providers including Dealer.com, Dealer Inspire, and DealerOn, and feeds high-intent electrified leads directly into dealer CRMs. Trusted by 500+ automotive dealers and certified by Ford Direct and Subaru's digital programs.