Leadpops
The Mortgage Marketing Game is Rigged. Here's How to Win Anyway.
San Diego, United States · Founded 2011 · $3.5M raised
- Headquarters
- San Diego, California
- Employees
- 51–200
- Founded
- 2011
- Business Model
- B2B
- Website
- leadpops.com
- Total Funding
- $3.5M
- Last Round
- $3.5M Series AJun 2022
- Rounds
- 2
About
LeadPops is a complete mortgage marketing software and lead generation platform built exclusively for loan officers and mortgage brokers. Founded in 2011 in San Diego by Andrew Pawlak, the company drew on first-hand experience building lead generation systems for Zillow and Bankrate to create an end-to-end growth system for mortgage professionals. The platform combines high-converting lead funnels and websites, automated follow-up and referral partner tools, and done-for-you marketing services — enabling loan officers to generate exclusive, verified leads rather than competing for shared, low-quality leads from aggregators. LeadPops serves 5,000+ loan officers and is distinguished by its deep focus on the mortgage vertical, integrating website, lead capture, CRM automation, and realtor partnership tools into a single system designed to replace fragmented point solutions.
Summary
Leadpops is a SaaS company based in San Diego, United States, founded in 2011. It has raised $3.5M in total across 2 rounds, most recently a $3.5M Series A round in Jun 2022. Investors include Cultivation Capital and Second Century Ventures.
Tech & App Stack
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Funding History
Jun 2022
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Seed through Series A — per-round amounts, valuations, and who invested in each round.
Investors
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