IYK

IYK enables artists and brands to build lasting fan relationships through NFC-enabled physical products and digital experiences. Artists embed IYK Chips into merch and use Show Check-Ins at live events to verify real-world fan participation. Fans collect Proofs for every item claimed and show attended, which grant access to Unlocks — exclusive rewards such as early access and premium content. A living fan identity (World ID) evolves as fans engage through merch and shows, giving artists first-party data and XP-based ranking of their most engaged supporters. Trusted by global artists including Ed Sheeran, Chance the Rapper, Disturbed, and Jonas Brothers.