INCRMNTAL

INCRMNTAL is an incrementality measurement platform that helps advertisers measure the incremental value of ad spend instead of relying on last-touch attribution. The AI-powered platform measures true incremental value and marginal results across digital and offline channels without requiring sensitive user-level data, with user privacy as a core design principle. INCRMNTAL's vision is to evolve marketing from measuring clicks to measuring value, eliminating attribution bias so brands can see what spend actually drives performance. The company serves advertisers across industries, whether they run digital-only, offline, or cross-platform campaigns.