Hyp

HYP is a real-world audience intelligence and marketing platform that helps brands and agencies understand, build, and activate high-value customer segments. Using an identity graph built on anonymised mobile location signals, cross-shopping behavior, and demographic data, HYP applies AI to find lookalike prospects who act like a brand's most loyal customers, then lets marketers activate those segments across top DSPs, social, digital out-of-home, digital audio, and CTV — all from one platform. HYP also measures real-world outcomes like store footfall and incremental lift using exposed-vs-control analysis, with its data spanning over 20 billion visits and 300 million devices globally.