Hue

Hue is a retail company in San Francisco, United States, founded in 2021. It has raised $4.5M across 2 rounds, most recently a $4.5M Seed in October 2024.

Drive Sales with Shoppable UGC Solutions

Employees
1–10
Founded
2021
Business Model
B2B
Total Funding
$4.5M
Last Round
$4.5M SeedOct 2024
Rounds
2

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 2 funding rounds and 5 investors for this company. The full record is or through the API.

About

Hue is an AI-powered shoppable video platform that helps e-commerce brands and retailers turn user-generated content into measurable, high-converting product experiences. Its AI Video Content Engine and AI Shoppable Video technology merchandise, rank, and optimize customer videos automatically, while syndication tools ingest creator content from Instagram, TikTok, and influencer platforms. Brands including Foot Locker, Andie Swim, Tatcha, and Bluemercury use Hue to drive measurable lifts in conversion rate and revenue per visitor.

Summary

It lists 1–10 employees. It has raised $4.5M in total across 2 rounds, most recently a $4.5M Seed round in Oct 2024. Investors include Fika Ventures, Underscore VC and Sequoia Scouts.

Tech & App Stack

5 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.

Funding History

Data from Indexed.vcUpdated
SeedSeed RoundOct 2024
$4.5M

Sign up to see all 2 events

Funding: Pre-Seed through Seed. Amounts, valuations, and investors where available.

Investors

Similar Companies

Reliance Retail

Reliance Retail operates an online and offline retail business in Food & Grocery, Fashion & Lifes...

Mumbai, India10001+E-Commerce, Retail
Private EquityTotal funding$12.4BOct 2023
The Kraft Heinz CompanyAcquired

Third-largest food and beverage company in North America producing iconic consumer brands globally.

Chicago, United States10001+Consumer Goods, Retail
Corporate RoundTotal funding$10.0BMar 2015
Xingsheng

Xingsheng operates a community e-commerce platform where customers order online for next-day stor...

Changsha, China1001–5000E-Commerce, Retail
Venture RoundTotal funding$7.2BJul 2021
The Bountiful CompanyAcquired

American dietary supplements company owning Nature's Bounty, Solgar, and Puritan's Pride brands; ...

Ronkonkoma, United States1001–5000Healthcare, Retail
Private EquityTotal funding$7.0BJul 2017
Acosta

Sales and marketing agency for consumer goods

Jacksonville, United StatesRetail
Private EquityTotal funding$7.0BJan 2014
Dollar GeneralIPO

American discount-store chain operating thousands of convenience-format stores offering groceries...

Goodlettsville, United States10001+Consumer Goods, E-Commerce
Private EquityTotal funding$6.9BJul 2007

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

Hue on Indexed.vc
<a href="https://indexed.vc/companies/hue"><img src="https://indexed.vc/api/badge/company/hue" alt="Hue on Indexed.vc" width="260" height="76" /></a>