How much funding has Highlight raised?

Highlight has raised $23.0M in total funding, most recently a Seed round.

Who are Highlight's investors?

Highlight's investors include General Catalyst, Horizons Ventures, Valor Equity Partners, SV Angel, OMERS Ventures.

Where is Highlight headquartered?

Highlight is headquartered in New York, United States.

What industry is Highlight in?

Highlight operates in Marketplace, SaaS.

How many employees does Highlight have?

Highlight has 51-200 employees.

Highlight

Create products people love

New York, United States · Founded 2020 · $23.0M raised

Marketplace

SaaS

Headquarters: New York
Employees: 51–200
Founded: 2020
Business Model: B2B

Website: highlightai.com
Total Funding: $23.0M
Last Round: $10.0M SeedOct 2024
Rounds: 2

About

Highlight is a product intelligence platform purpose-built for CPG and consumer brands to conduct in-home usage tests, concept testing, sensory research, and competitive benchmarking with real consumers. The platform provides an end-to-end solution — from a proprietary tester community and turnkey logistics to AI-powered survey design and analytics — delivering insights in days or weeks rather than months. Highlight serves leading brands including Nestlé, P&G, Colgate, PepsiCo, and Mondelēz across food and beverage, personal care and beauty, household goods, apparel, and pet care categories. The company was founded in 2020 and is headquartered in New York.

Summary

Highlight is a Marketplace company based in New York, United States, founded in 2020. It has raised $23.0M in total across 2 rounds, most recently a $10.0M Seed round in Oct 2024. Investors include General Catalyst, Horizons Ventures and Valor Equity Partners.