Highlight
Create products people love
New York, United States · Founded 2020 · $30.0M raised
- Headquarters
- New York, California
- Employees
- 51–200
- Founded
- 2020
- Business Model
- B2B
- Website
- highlightai.com
- Total Funding
- $30.0M
- Last Round
- $10.0M SeedOct 2024
- Rounds
- 3
About
Highlight is a product intelligence platform purpose-built for CPG and consumer brands to conduct in-home usage tests, concept testing, sensory research, and competitive benchmarking with real consumers. The platform provides an end-to-end solution — from a proprietary tester community and turnkey logistics to AI-powered survey design and analytics — delivering insights in days or weeks rather than months. Highlight serves leading brands including Nestlé, P&G, Colgate, PepsiCo, and Mondelēz across food and beverage, personal care and beauty, household goods, apparel, and pet care categories. The company was founded in 2020 and is headquartered in New York.
Summary
Highlight is a Marketplace company based in New York, United States, founded in 2020. It has raised $30.0M in total across 3 rounds, most recently a $10.0M Seed round in Oct 2024. Investors include General Catalyst, Horizons Ventures and Valor Equity Partners.
Tech & App Stack
5 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Oct 2024
Sign up to see all 3 rounds
Seed — per-round amounts, valuations, and who invested in each round.
Investors
Similar Companies

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artifi...

Didi Chuxing is a mobile transportation platform, offering a full range of commuting options to 4...

Databricks provides a unified data and AI platform that helps enterprises build and run applicati...

India's largest e-commerce marketplace offering electronics, fashion, grocery, and more across hu...

Stripe provides payments, billing, money-management, fraud-prevention, and identity tools that he...

Grab is Southeast Asia's leading super-app, providing ride-hailing, food and grocery delivery, di...
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/highlight"><img src="https://indexed.vc/api/badge/company/highlight" alt="Highlight on Indexed.vc" width="260" height="76" /></a>


