Highlight

formerly Highlight Insights

Highlight is a marketplace company in New York, United States, founded in 2020. It has raised $37.0M across 3 rounds, most recently an $18.0M Series A in August 2023.

Create products people love

Employees
51–200
Founded
2020
Business Model
B2B
Total Funding
$37.0M
Last Round
$18.0M Series AAug 2023
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds and 4 investors for this company. The full record is or through the API.

About

Highlight is a product intelligence platform purpose-built for CPG and consumer brands to conduct in-home usage tests, concept testing, sensory research, and competitive benchmarking with real consumers. The platform provides an end-to-end solution — from a proprietary tester community and turnkey logistics to AI-powered survey design and analytics — delivering insights in days or weeks rather than months. Highlight serves leading brands including Nestlé, P&G, Colgate, PepsiCo, and Mondelēz across food and beverage, personal care and beauty, household goods, apparel, and pet care categories. The company was founded in 2020 and is headquartered in New York.

Summary

It lists 51–200 employees. It has raised $37.0M in total across 3 rounds, most recently a $18.0M Series A round in Aug 2023. Investors include Acre Venture Partners, Hearstlab and Ingeborg Investments.

Tech & App Stack

12 technologies & apps tracked

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Funding History

Data from Indexed.vcUpdated
Series ASeries AAug 2023
$18.0M

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Funding: Seed through Series A. Amounts, valuations, and investors where available.

Investors

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