Highlight

Create products people love

New York, United States · Founded 2020 · $30.0M raised

Employees
51–200
Founded
2020
Business Model
B2B
Total Funding
$30.0M
Last Round
$10.0M SeedOct 2024
Rounds
3

About

Highlight is a product intelligence platform purpose-built for CPG and consumer brands to conduct in-home usage tests, concept testing, sensory research, and competitive benchmarking with real consumers. The platform provides an end-to-end solution — from a proprietary tester community and turnkey logistics to AI-powered survey design and analytics — delivering insights in days or weeks rather than months. Highlight serves leading brands including Nestlé, P&G, Colgate, PepsiCo, and Mondelēz across food and beverage, personal care and beauty, household goods, apparel, and pet care categories. The company was founded in 2020 and is headquartered in New York.

Summary

Highlight is a Marketplace company based in New York, United States, founded in 2020. It has raised $30.0M in total across 3 rounds, most recently a $10.0M Seed round in Oct 2024. Investors include General Catalyst, Horizons Ventures and Valor Equity Partners.

Tech & App Stack

5 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

SeedSeed (Spinout Round)Oct 2024
$10.0M

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Seed — per-round amounts, valuations, and who invested in each round.

Investors

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