GlamSt

GlamST was an augmented reality technology company founded in 2013 in San Francisco, California, that developed customized virtual makeup try-on solutions for beauty brands and retailers. The platform combined augmented reality, artificial intelligence, and machine learning to enable consumers to virtually try on makeup products across mobile, web, and in-store environments. GlamST built AR-powered solutions for beauty brands seeking to bridge the gap between digital discovery and physical purchase, improving conversion rates and reducing product returns. The company was acquired by Ulta Beauty in November 2018, integrating its virtual try-on technology into Ulta's digital and in-store experience.