Frich

Frich is a social financial wellness app built for Gen Z that helps young people make informed money decisions through peer benchmarking and community transparency. Founded in 2021 by Katrin Kaurov and Aleksandra Medina in New York City, the platform lets users anonymously compare their spending, saving, and earning habits against peers, breaking down the social taboo around money. With over one million Gen Z users, Frich provides real-time financial data benchmarks across categories like rent, groceries, and going out — giving users context on whether their finances are on track without relying on outdated one-size-fits-all advice.