Forum Brands
Lyra Collective
New York, United States · Founded 2020 · $49.2M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2020
- Business Model
- Marketplace
- Website
- forumbrands.com
- Total Funding
- $49.2M
- Last Round
- $22.2M Series BNov 2023
- Rounds
- 3
About
Forum Brands was an e-commerce brand acquisition and operating platform that acquired and scaled third-party Amazon marketplace businesses. Using its proprietary SEAL (Source, Evaluate, Accelerate, Lead) system and brand management technology, the company acquired Amazon brands in categories consumers love and built them into omnichannel leaders. Founded in 2020 in New York City by Brenton Howland, Ruben Amar, and Alex Kopco, Forum Brands raised $51.4M across multiple rounds. The company subsequently rebranded and repositioned as Lyra Collective, pivoting to a portfolio of consumer care brands focused on skincare, feminine care, and family products.
Summary
Forum Brands is a Marketplace company based in New York, United States, founded in 2020. It has raised $49.2M in total across 3 rounds, most recently a $22.2M Series B round in Nov 2023.
Tech & App Stack
2 technologies & apps tracked
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Funding History
Nov 2023
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Seed through Series B — per-round amounts, valuations, and who invested in each round.
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