Forum Brands

Forum Brands is a marketplace company in New York, United States, founded in 2020. It has raised $49.2M across 3 rounds, most recently a $22.2M Series B in November 2023.

Lyra Collective

Headquarters
New York, New York
Employees
11–50
Founded
2020
Business Model
Marketplace
Total Funding
$49.2M
Last Round
$22.2M Series BNov 2023
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds for this company. The full record is or through the API.

About

Forum Brands was an e-commerce brand acquisition and operating platform that acquired and scaled third-party Amazon marketplace businesses. Using its proprietary SEAL (Source, Evaluate, Accelerate, Lead) system and brand management technology, the company acquired Amazon brands in categories consumers love and built them into omnichannel leaders. Founded in 2020 in New York City by Brenton Howland, Ruben Amar, and Alex Kopco, Forum Brands raised $51.4M across multiple rounds. The company subsequently rebranded and repositioned as Lyra Collective, pivoting to a portfolio of consumer care brands focused on skincare, feminine care, and family products.

Summary

It lists 11–50 employees. It has raised $49.2M in total across 3 rounds, most recently a $22.2M Series B round in Nov 2023.

Tech & App Stack

2 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

Data from Indexed.vcUpdated
Series BSeries BNov 2023
$22.2M

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Funding: Seed through Series B. Amounts, valuations, and investors where available.

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