Formula

Your AI Growth Team

New York, United States · $500K raised

Headquarters
New York
Employees
1–10
Business Model
B2B
Total Funding
$500K
Last Round
$500K SeedJun 2024
Rounds
1

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 1 funding round and 1 investor for this company. The full record is or through the API.

About

Formula is an AI growth platform that automates conversion rate optimization and growth execution for mid-market digital brands, apps, and e-commerce companies. The platform is trained on growth playbooks from leading consumer brands and uses behavioral design and growth science to deliver targeted experiments. Early clients report 25–30% conversion lifts within months. Formula positions itself as an always-on AI growth team, launching experiments in hours rather than months.

Summary

Formula is an Artificial Intelligence company based in New York, United States. It has raised $500K in total across 1 round, most recently a $500K Seed round in Jun 2024. Investors include Y Combinator.

Tech & App Stack

4 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

SeedSeed RoundJun 2024
$500K

Investors

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