How much funding has Formula raised?

Formula has raised $500K in total funding, most recently a Seed round.

Who are Formula's investors?

Formula's investors include Y Combinator Continuity Fund.

Where is Formula headquartered?

Formula is headquartered in New York.

What industry is Formula in?

Formula operates in Artificial Intelligence, Marketing Tech, SaaS.

Formula

Your AI Growth Team

New York · $500K raised

Artificial Intelligence

Marketing Tech

SaaS

Headquarters: New York
Employees: 1–10
Business Model: B2B
Website: tryformula.co

Total Funding: $500K
Last Round: $500K SeedJun 2024
Rounds: 1

About

Formula is an AI growth platform that automates conversion rate optimization and growth execution for mid-market digital brands, apps, and e-commerce companies. The platform is trained on growth playbooks from leading consumer brands and uses behavioral design and growth science to deliver targeted experiments. Early clients report 25–30% conversion lifts within months. Formula positions itself as an always-on AI growth team, launching experiments in hours rather than months.

Summary

Formula is an Artificial Intelligence company based in New York. It has raised $500K in total across 1 round, most recently a $500K Seed round in Jun 2024. Investors include Y Combinator Continuity Fund.