FORM

Elevating athletic performance through real-time visual feedback

Vancouver, Canada · Founded 2016 · $12.0M raised

Headquarters
Vancouver
Employees
51–200
Founded
2016
Business Model
B2C
Total Funding
$12.0M
Last Round
$12.0M Series AApr 2020
Rounds
1

About

FORM makes the Smart Swim Goggles, the world's first augmented reality goggles for swimmers. Using an in-goggle AR display, swimmers see real-time metrics — pace, stroke rate, distance, heart rate — without stopping. Founded by Dan Eisenhardt, former co-founder of Recon Instruments (acquired by Intel), FORM combines decades of sports eyewear, activity-tracking, and AR optics expertise to help swimmers at every level train smarter through guided workouts and immersive real-time feedback.

Summary

FORM is a Sports Technology company based in Vancouver, Canada, founded in 2016. It has raised $12.0M in total across 1 round, most recently a $12.0M Series A round in Apr 2020.

Tech & App Stack

5 technologies & apps tracked

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Funding History

Series ASeries AApr 2020
$12.0M

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