FORM

FORM makes the Smart Swim Goggles, the world's first augmented reality goggles for swimmers. Using an in-goggle AR display, swimmers see real-time metrics — pace, stroke rate, distance, heart rate — without stopping. Founded by Dan Eisenhardt, former co-founder of Recon Instruments (acquired by Intel), FORM combines decades of sports eyewear, activity-tracking, and AR optics expertise to help swimmers at every level train smarter through guided workouts and immersive real-time feedback.