How much funding has Fig: Food Is Good raised?

Fig: Food Is Good has raised $12.2M in total funding, most recently a Series A round.

Who are Fig: Food Is Good's investors?

Fig: Food Is Good's investors include Greycroft, Spark Capital, Plug and Play, 10X Capital, General Catalyst, Y Combinator Continuity Fund.

When was Fig: Food Is Good founded?

Fig: Food Is Good was founded in 2019.

Where is Fig: Food Is Good headquartered?

Fig: Food Is Good is headquartered in San Francisco, California, United States.

What industry is Fig: Food Is Good in?

Fig: Food Is Good operates in Healthcare.

How many employees does Fig: Food Is Good have?

Fig: Food Is Good has 11-50 employees.

Fig: Food Is Good

Building a world where everyone can eat freely and flourish

San Francisco, United States · Founded 2019 · $12.2M raised

Healthcare

Headquarters: San Francisco, California
Employees: 11–50
Founded: 2019
Business Model: B2C

Website: foodisgood.com
Total Funding: $12.2M
Last Round: $10.0M Series AApr 2025
Rounds: 2

About

Fig (Food Is Good) is a San Francisco-based digital health company that uses a personalized food scanner app to help people with dietary restrictions find food they can eat and enjoy. Founded in 2019 by Maxwell Rebarber and Andrew Hollar, Fig allows users to input their unique dietary profile — covering over 100 diets, any allergy, and any ingredient restriction — and then scans and rates grocery products in real time against that profile. The platform bridges the food and health system, working with registered dietitians and healthcare professionals to guide members toward better health through food. Fig's mission is to make eating with dietary restrictions easier, more spontaneous, and less isolating.

Summary

Fig: Food Is Good is a Healthcare company based in San Francisco, United States, founded in 2019. It has raised $12.2M in total across 2 rounds, most recently a $10.0M Series A round in Apr 2025. Investors include Greycroft, Spark Capital and Plug and Play.