Fig: Food Is Good
Building a world where everyone can eat freely and flourish
San Francisco, United States · Founded 2019 · $12.2M raised
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Founded
- 2019
- Business Model
- B2C
- Website
- foodisgood.com
- Total Funding
- $12.2M
- Last Round
- $10.0M Series AApr 2025
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 6 investors for this company. The full record is or through the API.
About
Fig (Food Is Good) is a San Francisco-based digital health company that uses a personalized food scanner app to help people with dietary restrictions find food they can eat and enjoy. Founded in 2019 by Maxwell Rebarber and Andrew Hollar, Fig allows users to input their unique dietary profile — covering over 100 diets, any allergy, and any ingredient restriction — and then scans and rates grocery products in real time against that profile. The platform bridges the food and health system, working with registered dietitians and healthcare professionals to guide members toward better health through food. Fig's mission is to make eating with dietary restrictions easier, more spontaneous, and less isolating.
Summary
Fig: Food Is Good is a Healthcare company based in San Francisco, United States, founded in 2019. It has raised $12.2M in total across 2 rounds, most recently a $10.0M Series A round in Apr 2025. Investors include Greycroft, Spark Capital and Plug and Play.
Tech & App Stack
7 technologies & apps tracked
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Funding History
Apr 2025
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Funding: Seed through Series A. Amounts, valuations, and investors where available.
Investors
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