Fairing

Fairing (formerly Enquire Labs) is a post-purchase survey platform purpose-built for e-commerce attribution and marketing measurement. Founded in 2018 by Matt Bahr, the company helps brands decode what drives customer acquisition by deploying in-moment surveys at peak engagement—immediately after purchase—achieving up to 80% response rates. Its platform captures zero-party attribution data, transforms open-ended customer responses into specific marketing touchpoint insights through smart branching logic, and enables brands to identify their highest-performing channels and optimize marketing spend accordingly. Fairing integrates with Shopify, B2B platforms, and mobile apps, and is trusted by over 3,000 brands seeking attribution signals that go beyond unreliable click-stream data. The company is headquartered in New York, NY.