Ettitude

Next-Gen textiles & eco-luxury made from regenerative CleanBamboo®

Los Angeles, United States · Founded 2014 · $1.6M raised

Employees
11–50
Founded
2014
Business Model
B2C
Total Funding
$1.6M
Last Round
$1.6M SeedMay 2020
Rounds
2

About

Ettitude is a material innovation company and direct-to-consumer home goods brand founded in 2014, headquartered in Los Angeles, California. The company produces premium bedding, bath products, and textiles from its patented CleanBamboo® bamboo lyocell fibers — materials that are softer than silk, more breathable than cotton, cooling, and hypoallergenic. All ettitude products are climate-neutral certified, water-saving, and ethically made. A certified B Corporation and 1% For The Planet member, ettitude donates 1% of all sales to environmental nonprofits. The brand was co-founded by Phoebe Yu (CEO) and Kat Dey, and has raised $3M+ in funding. The company also operates a materials innovation subsidiary, plntmatter, focused on next-generation plant-based fabrics.

Summary

Ettitude is an E-Commerce company based in Los Angeles, United States, founded in 2014. It has raised $1.6M in total across 2 rounds, most recently a $1.6M Seed round in May 2020. Investors include TA Ventures and (ERA) Entrepreneurs Roundtable Accelerator.

Tech & App Stack

6 technologies & apps tracked

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Funding History

SeedSeed RoundMay 2020
$1.6M

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Investors

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