Eloquii

ELOQUII is a vertically integrated direct-to-consumer fashion brand specializing in contemporary plus-size clothing in sizes 14–32. Originally launched in 2011 as part of The Limited, the brand was shut down and subsequently relaunched in 2014 as an independent e-commerce destination by former employees and investors. ELOQUII delivers trend-driven, fast-fashion collections with new monthly drops, catering to an underserved market of fashion-forward plus-size women. The brand was acquired by Walmart in 2018 for approximately $100 million, and later by FullBeauty Brands in 2023.