Electric Twin

Synthetic audiences for instant consumer insights

London, United Kingdom · Founded 2023 · $14.0M raised

Headquarters
London
Employees
11–50
Founded
2023
Business Model
B2B
Total Funding
$14.0M
Last Round
$4.0M Pre-SeedFeb 2026
Rounds
2

About

Electric Twin is an AI company that builds synthetic audiences — computational models that simulate how real customers think, behave, and respond to products, campaigns, and messaging. Businesses use Electric Twin to test copy, campaigns, and product ideas and receive answers in seconds rather than weeks. Founded by Ben Warner (former Chief Digital Adviser to the UK Prime Minister) and Alex Cooper, the company raised $14M in 2026 from Andreessen Horowitz and Atomico.

Summary

Electric Twin is an Artificial Intelligence company based in London, United Kingdom, founded in 2023. It has raised $14.0M in total across 2 rounds, most recently a $4.0M Pre-Seed round in Feb 2026. Investors include Atomico, LocalGlobe and Mercuri.

Tech & App Stack

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Funding History

Pre-seedPre-SeedFeb 2026
$4.0M

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Investors

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