Electric Twin
Synthetic audiences for instant consumer insights
London, United Kingdom · Founded 2023 · $14.0M raised
- Headquarters
- London
- Employees
- 11–50
- Founded
- 2023
- Business Model
- B2B
- Website
- electrictwin.com
- Total Funding
- $14.0M
- Last Round
- $10.0M SeedFeb 2026
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Electric Twin is an AI company that builds synthetic audiences — computational models that simulate how real customers think, behave, and respond to products, campaigns, and messaging. Businesses use Electric Twin to test copy, campaigns, and product ideas and receive answers in seconds rather than weeks. Founded by Ben Warner (former Chief Digital Adviser to the UK Prime Minister) and Alex Cooper, the company raised $14M in 2026 from Andreessen Horowitz and Atomico.
Summary
Electric Twin is an Artificial Intelligence company based in London, United Kingdom, founded in 2023. It has raised $14.0M in total across 2 rounds, most recently a $10.0M Seed round in Feb 2026. Investors include Atomico, LocalGlobe and Mercuri.
Tech & App Stack
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Funding History
Feb 2026
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Funding: Seed through Pre-Seed. Amounts, valuations, and investors where available.
Investors
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