dub

The modern link attribution platform

Headquarters
New York, New York
Employees
11–50
Founded
2021
Business Model
B2C
Website
dub.co
Last Round
Series AMay 2025
Rounds
2

About

Dub is a modern, open-source link attribution platform that powers short links, conversion tracking, and affiliate and partner programs for marketing teams. The platform handles 100M+ clicks and 2M+ links monthly and is used by companies including Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel. Core capabilities include branded short links with custom domains, real-time analytics, QR code generation, device/geo targeting, A/B testing, deferred deep links, and a full affiliate/referral program infrastructure with global payouts. Dub is built on an open-core model (AGPLv3) with enterprise features available under a commercial license.

Tech & App Stack

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Funding History

Series ASeries AMay 2025

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