dub
The modern link attribution platform
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2C
- Website
- dub.co
- Last Round
- Series AMay 2025
- Rounds
- 2
About
Dub is a modern, open-source link attribution platform that powers short links, conversion tracking, and affiliate and partner programs for marketing teams. The platform handles 100M+ clicks and 2M+ links monthly and is used by companies including Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel. Core capabilities include branded short links with custom domains, real-time analytics, QR code generation, device/geo targeting, A/B testing, deferred deep links, and a full affiliate/referral program infrastructure with global payouts. Dub is built on an open-core model (AGPLv3) with enterprise features available under a commercial license.
Tech & App Stack
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May 2025
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