DREO

Dreo is the house brand of Shenzhen Hesung Innovation Technology, a small-appliance maker started by Wei Lihu, formerly a rotating CEO at Shenzhen e-commerce group Sunvalley. The brand built its position on Amazon, where it claims the top-selling household fan brand in the US for three consecutive years, and has expanded from tower fans and space heaters into air purifiers, humidifiers, ceiling fans, air conditioners, and kitchen lines including combi fryers, milk frothers, and water filters. Dreo runs localized direct-to-consumer storefronts for the US, Canada, UK, Germany, France, Spain, and Turkey, pairs its Wi-Fi-connected appliances with a companion smartphone app, and lists its US office address in Clifton, New Jersey.