Disqo

DISQO is the leading ad effectiveness measurement platform, founded in 2015 and headquartered in Glendale, California. The company empowers brands, agencies, and media companies to drive growth with trusted, identity-based measurement across channels including TV, CTV/OTT, social media, and digital. Powered by the industry's largest opt-in consumer data platform, DISQO delivers deterministic, person-level insights that connect ad exposure to real consumer attitudes and behaviors — without relying on cookies or probabilistic methods. DISQO's platform measures the full spectrum of media impact, from brand awareness and favorability to branded search, site visits, and purchase intent, enabling advertisers to understand true campaign effectiveness across every channel. The company serves a broad ecosystem of clients including major brands, media agencies, and publishers seeking to move beyond siloed metrics to unified, cross-platform measurement. DISQO has been recognized multiple times as a Best Place to Work by Ad Age and has approximately 200-300 employees across its Glendale headquarters and New York office.