Curastory

Curastory is a media technology platform that helps athletes monetize the videos and content they post to social media. The platform connects athletes — including college and professional players — with brand sponsors, enabling them to earn revenue from their existing content without requiring traditional endorsement deals or commercials. Curastory's technology matches athlete audiences with relevant brands and streamlines the sponsorship workflow, making it accessible for athletes at all levels. The company gained prominence in the NIL (Name, Image, and Likeness) era of college athletics, partnering with conferences like the Pac-12 to help student athletes commercialize their highlight videos and social content.