Clovia

Acquired

Love at first fit

Noida, India · Founded 2012 · $18.0M raised

Headquarters
Noida
Employees
201–500
Founded
2012
Business Model
B2C
Website
clovia.com
Total Funding
$18.0M
Last Round
$4.0M Extension RoundDec 2020
Rounds
4
Acquisition Date
Mar 2022

About

Clovia is one of India's fastest-growing online lingerie and intimate wear brands, offering over 5,000 styles across bras, briefs, sleepwear, activewear, and swimwear designed for 9 different Indian body types and 50+ sizes. The company uses a proprietary feedback-led design approach that processes over 1 million product feedbacks and 140 million customer data points to iterate on fits and collections, backed by its 'Clovia Curve Fit Test.' With 3 million+ customers, 80+ exclusive brand outlets, and 5,000+ retail touchpoints across 57+ cities, Clovia ships approximately 1.3 million products monthly and is among the top sellers on Myntra, Nykaa, Flipkart, and Amazon. Clovia was acquired by Reliance Retail in 2022 and continues to operate as a standalone brand with a strong omnichannel presence across India.

Summary

Clovia is an E-Commerce company based in Noida, India, founded in 2012. It has raised $18.0M in total across 4 rounds, most recently a $4.0M Extension Round round in Dec 2020. Investors include Reliance Retail, AT Capital Group and IvyCap Ventures.

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Funding History

AcquisitionMar 2022
$124.6M

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Investors

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