- Headquarters
- Santa Monica
- Employees
- 1001–5000
- Founded
- 2013
- Business Model
- B2C
- Website
- counter.com
- Total Funding
- $34.8M
- Last Round
- $13.5M Private EquityApr 2021
- Rounds
- 3
About
Counter (formerly Beautycounter) is a clean beauty company headquartered in Santa Monica, California that sells skincare and makeup formulated under its 'Never List' of restricted ingredients, part of its self-described 'Blueprint for Clean' standard. Founded by Gregg Renfrew, the brand pairs a direct-to-consumer e-commerce store with an independent brand-partner sales network and an advocacy arm pushing for stronger cosmetics-safety regulation.
Summary
Beautycounter is a Beauty company based in Santa Monica, United States, founded in 2013. It has raised $34.8M in total across 3 rounds, most recently a $13.5M Private Equity round in Apr 2021. Investors include TPG (Growth/Rise), Mousse Partners and The Carlyle Group.
Tech & App Stack
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Funding History
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Apr 2021
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Series A through Private Equity — per-round amounts, valuations, and who invested in each round.
Investors
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