Make Your Own Rules
Established in 2018 by Brand Visionary and Founder Rihanna, Savage X Fenty celebrates confidence, individuality, and inclusivity. Featuring an extensive assortment of lingerie, everyday basics, men's essentials, elevated sleep and loungewear, and bridal styles, the brand is intentionally designed for everyBODY, every mood, and every occasion. Founded as a joint venture between Rihanna and TechStyle Group, Savage X Fenty disrupted the lingerie industry with its inclusive sizing, diverse casting, and optional Xtra VIP membership model. The brand operates retail stores and a direct-to-consumer e-commerce platform.
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Create Free AccountJan 2022
Feb 2021
Jan 2020
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