Beardo

Beardo is India's leading men's grooming brand, founded in 2015 by Ashutosh Valani and Priyank Shah in Ahmedabad, Gujarat. The company was born from the absence of dedicated grooming products for the modern urban Indian male, initially focusing on beard care with its iconic Beard Growth Oil before expanding into a full men's personal care portfolio covering skincare, haircare, fragrances, and bath products. Beardo quickly established a strong direct-to-consumer online presence and later expanded offline to over 15,000 salons and premium retail stores across India, as well as seven international markets. Marico Limited acquired a 45% stake in Beardo in 2017 and completed a full 100% acquisition in 2020. As of FY25, Beardo has crossed ₹200 crore in annual revenues. The brand has been associated with high-profile Bollywood and sports ambassadors including Hrithik Roshan, Vicky Kaushal, Shahid Kapoor, and KL Rahul.