Arata

Arata is India's leading plant-based hair and scalp science brand, founded in 2018 by Dhruv Bhasin and Dhruv Madhok in New Delhi. The company creates science-first, intentional haircare solutions — beginning each product with a question about real hair concerns — and formulates them using 100% plant-powered ingredients backed by lab research. Arata has grown to serve over 2 million customers annually with a revenue run rate of approximately ₹72 crore, and raised a Series A funding round led by Unilever Ventures with participation from L'Oréal's corporate venture arm. The brand distributes primarily through its own D2C e-commerce channel and major online marketplaces, positioning itself as a premium, clean-beauty alternative in India's rapidly growing personal care market.