aQuantive

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997, and by 2005 Advertising Age ranked it 14th by revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced it would acquire aQuantive for approximately $6 billion in cash, the largest acquisition in Microsoft's history at the time; the deal closed on August 10, 2007, and the business became part of Microsoft's Advertiser and Publisher Solutions group. The aQuantive brand and website were later shut down.