How much funding has Affinion Group raised?

Affinion Group has raised $12.0M in total funding, most recently a Series B round.

Who are Affinion Group's investors?

Affinion Group's investors include General Atlantic.

When was Affinion Group founded?

Affinion Group was founded in 1973.

Where is Affinion Group headquartered?

Affinion Group is headquartered in Stamford, Connecticut, United States.

What industry is Affinion Group in?

Affinion Group operates in Fintech.

How many employees does Affinion Group have?

Affinion Group has 1001-5000 employees.

Affinion Group

Customer engagement and loyalty solutions for global brands

Stamford, United States · Founded 1973 · $12.0M raised

Fintech

Headquarters: Stamford, Connecticut
Employees: 1001–5000
Founded: 1973
Business Model: B2B

Website: affinion.com
Total Funding: $12.0M
Last Round: $12.0M Series BJan 2011
Rounds: 1

About

Affinion Group (now cxLoyalty/Tenerity) was a leading provider of loyalty marketing, customer engagement, and membership programs serving financial institutions, retailers, and other businesses. Founded in 1973 as CUC International, it was acquired by Apollo Global Management in 2005 and reorganized as Affinion Group. The company reached approximately 250 million consumers across 20 countries, managing 59 million subscribers in membership and insurance services and 62 million loyalty program customers. Affinion designed, marketed, and serviced programs covering credit card rewards, discount clubs, identity theft protection, and insurance products for roughly 5,500 marketing partners. It rebranded as cxLoyalty in 2019; JPMorgan Chase acquired its Global Loyalty division in January 2021, with the remaining business rebranding as Tenerity, Inc.

Summary

Affinion Group is a Fintech company based in Stamford, United States, founded in 1973. It has raised $12.0M in total across 1 round, most recently a $12.0M Series B round in Jan 2011. Investors include General Atlantic.