Adsquare

Adsquare is a privacy-by-design audience intelligence and location data platform founded in 2012 and headquartered in Berlin, Germany, serving advertisers, agencies, and programmatic platforms across 26 markets with nine global offices. The platform turns real-world consumer behavior signals into measurable business outcomes through a four-stage loop — planning, targeting, optimization, and validation — enabling brands to close the online-to-offline gap in their campaigns. Trusted by over 2,500 clients including IKEA, Coca-Cola, McDonald's, and major holding companies such as WPP and Publicis, Adsquare integrates directly with leading DSPs and DMPs including The Trade Desk, DV360, and Amazon DSP. The company operates on a consent-based data model and does not rely on legitimate interest for advertising profiling, differentiating itself on compliance and data quality.