Adrenaline Interactive
Adrenaline Interactive is an adtech company in Ann Arbor, United States, founded in 2024. It has raised $2.4M across 1 round, most recently a $2.4M Seed in February 2024.
Native, In-Game Product Placement
- Headquarters
- Ann Arbor, Michigan
- Employees
- 1–10
- Founded
- 2024
- Business Model
- B2B
- Website
- adrenalineinteractive.ai
- Total Funding
- $2.4M
- Last Round
- $2.4M SeedFeb 2024
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 1 funding round and 2 investors for this company. The full record is or through the API.
About
Adrenaline Interactive is an ad tech platform that enables native, programmatic product placement directly inside video games. Its proprietary Brand Fusion AI technology, built alongside the Google team, matches brands with contextually appropriate games, reskins in-game assets with brand visuals, and measures campaign performance. The platform targets Gen Z gamers through non-intrusive, endemic in-game advertising that feels native to gameplay rather than disruptive. Brands upload their logo and brand colors to preview placements, while game studios gain a new revenue stream without disrupting the player experience.
Summary
It lists 1–10 employees. It has raised $2.4M in total across 1 round, most recently a $2.4M Seed round in Feb 2024. Investors include Gradient Ventures and Abstract Ventures.
Tech & App Stack
3 technologies & apps tracked
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Funding History
Feb 2024
Investors
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