Adrenaline Interactive

Adrenaline Interactive is an ad tech platform that enables native, programmatic product placement directly inside video games. Its proprietary Brand Fusion AI technology, built alongside the Google team, matches brands with contextually appropriate games, reskins in-game assets with brand visuals, and measures campaign performance. The platform targets Gen Z gamers through non-intrusive, endemic in-game advertising that feels native to gameplay rather than disruptive. Brands upload their logo and brand colors to preview placements, while game studios gain a new revenue stream without disrupting the player experience.