How much funding has Adrenaline Interactive raised?

Adrenaline Interactive has raised $2.4M in total funding, most recently a Seed round.

Who are Adrenaline Interactive's investors?

Adrenaline Interactive's investors include Gradient Ventures, Abstract Ventures.

When was Adrenaline Interactive founded?

Adrenaline Interactive was founded in 2024.

Where is Adrenaline Interactive headquartered?

Adrenaline Interactive is headquartered in Ann Arbor, Michigan, United States.

What industry is Adrenaline Interactive in?

Adrenaline Interactive operates in Adtech, Artificial Intelligence, Gaming, Marketing Tech.

How many employees does Adrenaline Interactive have?

Adrenaline Interactive has 1-10 employees.

Adrenaline Interactive

Native, In-Game Product Placement

Ann Arbor, United States · Founded 2024 · $2.4M raised

Adtech

Artificial Intelligence

Gaming

Marketing Tech

Headquarters: Ann Arbor, Michigan
Employees: 1–10
Founded: 2024
Business Model: B2B

Website: adrenalineinteractive.ai
Total Funding: $2.4M
Last Round: $2.4M SeedFeb 2024
Rounds: 1

About

Adrenaline Interactive is an ad tech platform that enables native, programmatic product placement directly inside video games. Its proprietary Brand Fusion AI technology, built alongside the Google team, matches brands with contextually appropriate games, reskins in-game assets with brand visuals, and measures campaign performance. The platform targets Gen Z gamers through non-intrusive, endemic in-game advertising that feels native to gameplay rather than disruptive. Brands upload their logo and brand colors to preview placements, while game studios gain a new revenue stream without disrupting the player experience.

Summary

Adrenaline Interactive is an Adtech company based in Ann Arbor, United States, founded in 2024. It has raised $2.4M in total across 1 round, most recently a $2.4M Seed round in Feb 2024. Investors include Gradient Ventures and Abstract Ventures.