Admix

In-Play monetization for virtual worlds

London, United Kingdom · Founded 2018 · $34.1M raised

Headquarters
London
Employees
51–200
Founded
2018
Business Model
B2B2C
Website
admix.io
Total Funding
$34.1M
Last Round
$25.0M Series BOct 2021
Rounds
3

About

Admix pioneered In-Play advertising — a programmatic solution that integrates data-driven ads and product placement directly into immersive mobile and PC gameplay experiences without interrupting players. Founded in London in 2018 by Samuel Huber and Joe Bachle-Morris, the platform worked with over 500 advertisers to monetize more than 300 games and raised more than $25M in VC funding including a $21.5M Series B. Admix later rebranded to LandVault to focus on metaverse monetization and virtual world infrastructure.

Summary

Admix is an Adtech company based in London, United Kingdom, founded in 2018. It has raised $34.1M in total across 3 rounds, most recently a $25.0M Series B round in Oct 2021. Investors include Force Over Mass Capital, Elefund and Speedinvest.

Funding History

Series BSeries BOct 2021
$25.0M

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Seed through Series B — per-round amounts, valuations, and who invested in each round.

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