Admix
Admix is an adtech company in London, United Kingdom, founded in 2018. It has raised $34.1M across 3 rounds, most recently a $25.0M Series B in October 2021.
In-Play monetization for virtual worlds
- Headquarters
- London
- Employees
- 51–200
- Founded
- 2018
- Business Model
- B2B2C
- Website
- admix.io
- Total Funding
- $34.1M
- Last Round
- $25.0M Series BOct 2021
- Rounds
- 3
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds and 4 investors for this company. The full record is or through the API.
About
Admix pioneered In-Play advertising — a programmatic solution that integrates data-driven ads and product placement directly into immersive mobile and PC gameplay experiences without interrupting players. Founded in London in 2018 by Samuel Huber and Joe Bachle-Morris, the platform worked with over 500 advertisers to monetize more than 300 games and raised more than $25M in VC funding including a $21.5M Series B. Admix later rebranded to LandVault to focus on metaverse monetization and virtual world infrastructure.
Summary
It lists 51–200 employees. It has raised $34.1M in total across 3 rounds, most recently a $25.0M Series B round in Oct 2021. Investors include Force Over Mass Capital, Elefund and Speedinvest.
Funding History
Oct 2021
Sign up to see all 3 events
Funding: Seed through Series B. Amounts, valuations, and investors where available.
Investors
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